Baseline analysis:
Because our task was to redesign the app, we began by analyzing the original design.
Gridle was a difficult to use app with a steep learning curve. It provided users with extensive functionality for managing their leads, proposals, invoices, and email templates. Gridle, fortunately, used the Inspectlet app to record everything their users did in the app. So we could go over the recordings to see which features are used frequently and which are completely ignored.